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Product details

File Size: 1294 KB

Print Length: 110 pages

Page Numbers Source ISBN: 1549793802

Simultaneous Device Usage: Unlimited

Publisher: Fair Havens Books Historical Romance (September 19, 2017)

Publication Date: September 19, 2017

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B075SHT1NZ

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Amazon Best Sellers Rank:

#97,451 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

This is such an Incredible Emotional Story. Josie went to work for John Shepherd as a housekeeper and as a nanny for his motherless daughter Suki.John let Josie keep any extra money she made for doing other people's laundry unlike the family that took her in after her parents died. They took every cent she earned and they worked her ragged.Josie not only falls in love with Suki and treats her just as she would if she were her own child. Josie also falls in love with John and thought he was falling in love with her too.However Catherine Thornhill enters the picture and tells Josie John is marrying her and she will be Suki's mother and Josie needs to get another job.Josie is so heartbroken that she runs to her friend Trinity thinking she has lost the two people she loves more than anyone else in this world.I highly recommend this book and I encourage you to get and read it for yourself to find out what happened. I loved this book as well as the other stories within this series. So much so I got them all so I can read them over again anytime I want.I received a pre-release copy of this book and this is my honest review.

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File Size: 1101 KB

Print Length: 75 pages

Publication Date: April 16, 2018

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B07C7T4H7W

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Amazon Best Sellers Rank:

#3,218,543 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Free Ebook Brand Relevance: Making Competitors Irrelevant, by David A. Aaker

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From Publishers Weekly

Starred Review. Brand guru Aaker (Building Strong Brands) explains how companies can keep their brand relevant through innovation and the creation of new categories or subcategories that they can "own" in the minds of consumers. While plenty of books emphasize the need for constant innovation, Aaker dives deeper; customers determine brand relevance and companies as diverse as Japanese beer maker Asahi, Xerox, IKEA, Zappos, and Apple have each carved out a unique market niche, a niche that must be protected through the creation of barriers for competitors, Aaker argues. Postmortem evaluations of epic failures like the Segway, Nabisco's Snackwells product line, and Apple's Newton digital assistant will help brand managers avoid costly and high-profile marketing missteps. Those familiar with the author's work will recognize his textbook approach. His clear prose and honest assessments will resonate with small business owners or brand managers and should be required reading for anyone with a vested interest in keeping their company on the tip of their consumers' tongues. (Jan.) (c) Copyright PWxyz, LLC. All rights reserved.

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This ground-breaking book clearly defines the concept of brand relevance and shows what it takes to channel innovation and manage the competitive arena so that competition is reduced or eliminated. Throughout the book, branding guru David Aaker explains how brand relevance drives market dynamics using dozens of illustrative case studies involving brands such as Asahi Beer, Prius, Whole Foods Market, Hyundai, Zappos, Wheaties Fuel, Zipcar, Muji, Cafe Steamers, GE, SalesForce.com, and Apple. He reveals how brand teams have turned away from destructive brand preference competition by making other brands irrelevant. Adopting Aaker's brand relevance model—in which innovative offerings form categories and subcategories—provides dramatic opportunities for brand teams with insight and the ability to lead the market. As Aaker explains, successful brand relevance competition involves four vital tasks: concept generation, concept evaluation, creating barriers to the competition and, critically, actively defining and managing the new category or subcategory. It also involves being on top of the market, the competition, and the technology so that they get the timing right, a crucial element of a successful brand relevance strategy. Brand relevance is a threat as well as an opportunity to firms facing dynamic markets. Aaker shows how to avoid having a brand go into decline because people no longer consider it relevant. Brands that can create and manage new categories or subcategories making competitors irrelevant will prosper while others will be mired in debilitating marketplace battles or will be losing relevance and market position.

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Product details

Hardcover: 400 pages

Publisher: Jossey-Bass; 1 edition (January 25, 2011)

Language: English

ISBN-10: 0470613580

ISBN-13: 978-0470613580

Product Dimensions:

6.3 x 1.3 x 9.3 inches

Shipping Weight: 1.3 pounds (View shipping rates and policies)

Average Customer Review:

4.0 out of 5 stars

21 customer reviews

Amazon Best Sellers Rank:

#365,508 in Books (See Top 100 in Books)

I don't care about typos, errors, structure or any other technical distractions (actual or imagined). What I care about are distinctive ideas that help me be more successful in what I need to do. Aaker does that here with Brand Relevance.

I'd like to throw some cold water on the reviews posted so far. I feel duped by the surfeit of 5-star ratings on Amazon as well as the endless litany of Praise From Important People on the book's jacket.First, I do think there are good ideas to be found in this book. To make some real moo-lah you want to create a new category or sub-category. OK, got it. The creation of new categories is well-covered in other books, but I guess Aaker's contribution is to tout the creation of a sub-category from an existing category. Not exactly an earth-shattering revelation, but if you work at BigCo it might make the message of radical innovation more palatable.The writing style and organization of this book are quite bad. First, the writing style. It appears that the author is capable of only one metaphor in marketing, and that is "winning the war". Everything is about "winners and losers", which seems to me at odds with the central premise of creating a new product category -- which create winners without necessarily making losers of existing players.There is an unnecessary amount of jargon in this book. Instead of simply saying, "when other firms enter the market," he refers to "a brand preference context emerging." What?I found a number of factual and typographical errors in the book. It becomes quickly apparent that the author is a "sales guy", not a "product guy". Every product introduction fits into a neat narrative, either succeeding wildly or being "too little, too late." There's really no depth of understanding about products or product psychology. I found it particularly troubling that he referred to IKEA furniture as "high quality." Even the folks at IKEA know that their stuff is not very well-made. That's part of their product positioning.And now, the book's organization. It's terrible. The book starts, rather mysteriously, with a long-winded narrative about Japanese beer market share changing over time. It's up to you to figure out why you should care. Then there's a chapter on cars and a chapter on food. This would make sense if the author had a deep understanding of the psychology of car-buying or food-shopping, but it's basically a collection of unrelated "war stories" and market-share spanning a century. The Model T. The Porsche. The Edsel. The Yugo. The Volkswagen. The mini-van. Electric cars. What do they have in common? They're all cars! It would make a lot more sense to organize the stories according to concepts (such as "creating a new category"), but I guess that would only leave two chapters. As it is, organizing the book around industry will only be of interest to people in those industries -- except not, because again, he shows only a superficial understanding of the products themselves.I'd like to go on, but I've only made it 40% through this book and I really don't want to spend any more time thinking about it. I want to give the book 2.5 stars but I am feeling charitable and will round it up to 3. If you want to buy books with actual content and original examples that cover the same turf, I recommend Blue Ocean Strategy by Kim and Mauborgne and Different by Youngme Moon. The latter exhibits the deepest product psychology of any marketing book I've read. Highly recommended, unlike this book.

Success in business is not about winning the brand preference battle so much as the brand relevance war with an innovative offering that achieves sustainable differentiation by creating a new category or subcategory, according to David Aaker in this book. Conversely, brands often decline, not because they have lost their ability to deliver or the loyalty of their customers, but because they have become less relevant.The book goes on to describe numerous examples of companies which have gained substantial competitive advantages by creating in the minds of potential customers a new category or subcategory of product. Examples from the field of retailing include Muji, IKEA, Zara, H&M, Best Buy, Whole Foods Market, Subway and Zappos. Examples from the automobile industry include the Toyota Prius, the Saturn, the Chrysler minivan, the Tata Nano, Enterprise Rent-A-Car and Zipcar.Creating brand relevance is a matter of framing new categories and sub-categories and influencing customers' perspectives by creating mental associations. To create new categories, an organization must be involved in finding concepts, evaluating them, using them to define new categories, and creating barriers for competitors. All is not lost if a company finds itself becoming irrelevant; the author gives plenty of examples of companies which have recovered relevance through renewed innovation.There are numerous other books available which discuss the importance of differentiation, but none describe it quite in the same way as the present author does. Differentiation is important, but a key aspect of business success lies in communicating the differences to the target market in such a way as to excite ongoing interest. This book is a bit longer than I would have liked, but the author's advice and conclusions seem to be very pertinent.

Great Information!

Aaker does a great job of explaining what he means by relevance, and providing examples to legitimately back it up.

This is a text for a class I was taking. The online course provided an e-book which I found difficult to use so I purchased a hard copy. However, if you're into marketing it is an excellent read. I am a marketing major, and the text I had in another class was by the same author it was also an excellent read. I highly recommend.Matt S.

Aaker's idea for making other brands irrelevant will not work for every situation, but it will for most. And you can certainly avoid becoming irrelevant yourself.

Great book, People think hard work create wealth, Unfortunately wealth create wealth.

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Ebook Historic Alexandria, Virginia, Street by Street: A Survey of Existing Early Buildings

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Product details

Paperback: 216 pages

Publisher: Epm Pubns Inc; 2 edition (May 1, 1989)

Language: English

ISBN-10: 0939009188

ISBN-13: 978-0939009183

Product Dimensions:

4.5 x 0.5 x 8.8 inches

Shipping Weight: 6.4 ounces

Average Customer Review:

3.1 out of 5 stars

3 customer reviews

Amazon Best Sellers Rank:

#513,158 in Books (See Top 100 in Books)

This is an old survey, completed in 1976 before Alexandria became the hip DC satellite it is today. Since we're dealing with historic structures, it's not so much of a problem, but keep in mind that both the photography and the text reveal their age.It's a remarkably complete survey, offering a street-by-street catalog of structures in Old Town (as they existed in 1976). All of the historic landmarks you know are here, but what makes the book really special is its coverage of nearly the entire residential, commercial and public building stock. This book reminds me very much of Dulaney's exceptional "Architecture of Historic Richmond." If you know that book, this one is a lot like it.It's organized by street, written in standard AIA format (though it's not an AIA publication). Each entry includes a small black & white photograph and a descriptive essay. The essays are short, and mostly concerned with historic provenance rather than architectural detail. Since there are over 500 entries, the text is brief. The emphasis is on breadth rather than depth. Potential readers should know that the author, Ethelyn Cox, assumes a cynical and somewhat revisionist tone throughout the text, as if she has an axe to grind with the city. It doesn't ruin the book, but she definitely comes across as a bit pedantic.Alexandria isn't as quaint as its sister city across the Potomac - Georgetown. While Georgetown, originally in Maryland, found itself folded into DC and subsequently (and relatively) "protected" from war, fire and economic stagnation, Alexandria retroceded to Virginia in 1846 and was always something of Georgetown's prodigal twin. Fire, war, depression and "development" have all left significant scars in Alexandria, reflected in its architecture. So while Georgetown is perfectly preserved - frozen in time - Alexandria has rough patches. Most of the colonial fabric in Alexandria has been lost, and it is largely the Federal town that is preserved today. There ARE colonial structures, but they are scattered. This book demonstrates the history of Alexandria well.Virginia is vigilant about protecting its existing historic structures, so most of the buildings in this book are still with us today. Most, in fact, are in a much better state of preservation than they were when this book was written since DC "rediscovered" Alexandria in the 1980s.I highly recommend this book to historians, architectural historians, serious cultural tourists, and potential property owners. It is, easily, the best architecture survey of this important historic city, despite its age and academic tone.

Good job of the history of many houses in this historic neighborhood. It is considered the "bible" for some in the area for its contents. It is larger than pocket size but handy if in the area and needing this type of history on houses. Could be used by tourist on walking tours as well I imagine.

Needs to have more info included that I have found out from my neighbors. Needs to be updated. Too expensive for what it is.Felt ripped off after looking through it--desperately needs to be updated and expanded in terms of info, esp for the $$$

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Insight Guides wherever possible uses local experts who provide insider know-how and share their love and knowledge of the destination.

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Product details

Series: Insight Flexi Maps

Map: 2 pages

Publisher: Insight Guides; 5 edition (June 1, 2016)

Language: English

ISBN-10: 1780053967

ISBN-13: 978-1780053967

Product Dimensions:

4 x 0.2 x 8.6 inches

Shipping Weight: 0.6 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#1,190,423 in Books (See Top 100 in Books)

Exactly as advertised and exactly what I needed.

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Ebook Free Independence Cake: A Revolutionary Confection Inspired by Amelia Simmons, Whose True History Is Unfortunately Unknown, by Deborah Hopkinson

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From School Library Journal

Gr 3–5—Just as cooks wash their hands before they get to work, so does Hopkinson come clean about this story: Amelia Simmons, the writer of the first American cookbook, did exist, but almost everything else in the following pages is a delightful concoction based on the scant details known about her life. Amelia describes herself as "an American orphan": her father is imagined to be a fallen soldier; her mother, a victim of smallpox; and Amelia, a "bound girl" taken in by a large family to help with the household. She learns to cook English dishes and eventually creates new recipes using local ingredients, such as winter squash for pudding and cornmeal for flapjacks. Culinary parallels to the Revolutionary War are cleverly woven throughout, and the watercolor and ink illustrations, relying on a delectable, warm palette, depict red apples, pumpkins, lemons, pickles, and sacks of grain. Though the details are made up, Amelia is still an inspiring character, so much so that readers may even want to tackle the "independence cake" recipe, with its 20 pounds of flour and 15 pounds of sugar. An author's note and links for modern versions of Election Day cakes are also included. VERDICT A strange but appealing bit of Americana that might fit into some history and maker units. Like most confections, it's an additional but nonessential purchase.—Joanna K. Fabicon, Los Angeles Public Library

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Review

"Both budding chefs and those who happily (and patriotically) consume their handiwork will eat this up." — Publishers Weekly, starred review

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Product details

Age Range: 4 - 8 years

Grade Level: Preschool - 3

Lexile Measure: AD780L (What's this?)

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Hardcover: 44 pages

Publisher: Schwartz & Wade (May 9, 2017)

Language: English

ISBN-10: 0385390173

ISBN-13: 978-0385390170

Product Dimensions:

8.9 x 0.4 x 11.3 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

3.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#961,838 in Books (See Top 100 in Books)

The story is fun and cultural, but for us, it didn't sit well as the first page of the story is about her parents dying and her crying at their grave. People have different standards on what is acceptable for their children, but that is not something that I expected or desired for the book.

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